WBased in St. Petersburg, FL., Ruff Life is a unique apparel and accessory company for dog owners and lovers. This fur-friendly brand focuses on made-in-the U.S. lifestyle products for specific dog breeds.

Owner Jon Day reached out to me to create a visual identity that was fun, playful, bold and most importantly showcased those adorable fur-babies. He wanted to appeal to customers who loved their dogs and weren’t afraid to show it through apparel and accessories.